This is enhanced for both clients and customers with dedicated company support, a strong in-house marketing department and experienced auctioneers with high levels of public negotiation, making this process highly rewarding for customers and clients.
Locations Queenstown promotes sale by auction because
- It provides the client with a set plan of selling action
- A sense of urgency is created among customers by setting the auction date
- The client gains the satisfaction of an open market test
- The client sets the conditions not the customer
- The property is offered subject to the clients reserve price
- The client is able to consider offers before the auction
MARKETING STRATEGY AND BUDGET
The Locations Queenstown auction programme includes an intensive advertising campaign for a set period before the auction date, and a concentrated sales effort before auction including Open House days.
Your Locations salesperson will deliver constant activity reports analysing customer interest, comments and suggestions, and will be committed to achieving a successful result.
Whatever the ultimate price, it will be a reflection of the amount of interest shown in your property, which in turn will reflect the success of the marketing campaign and your selling agent’s ability to introduce the property to customers.
Our database of customers enables us to immediately access buyers currently recorded with us. We would also run a campaign letting everyone know your property is for sale.
An auction should not be perceived as a ‘last resort’, but an opportunity to market a selected property. Competition between customers on the day can increase the final sale price.
