Marketing Methods

When it comes to selling property, there are three popular methods to choose from:

• Private treaty (sale with asking price)
• Public auction
• Public tender

Because of the diverse range of property types in the Queenstown area -- each with its own unique attributes and target group of purchasers – it’s advisable to talk to your Locations Queenstown salesperson about which method of sale is best suited to your individual property.

PRIVATE TREATY – SALE WITH ASKING PRICE
Your property would be marketed by Locations Queenstown as your exclusive agents for an agreed period of time with a predetermined asking price.  As your exclusive agent we’re committed to actively marketing the property for sale.

For :
    -  All customers conditional and unconditional are able to participate
    -  Fixed asking price makes negotiating easier for the customer
    -  A market accepted method of selling

Against :
    -  Fixed maximum price
    -  Little urgency created because there is no fixed sale date

SALE BY PUBLIC AUCTION
The sale of property by auction is widely recognised as one of the most effective and successful methods of achieving a premium price for your property in the shortest possible time.

Your property will be marketed with an intensive promotion campaign with a set auction date established from the outset.

At the conclusion of a successful auction, the purchaser is required to pay a 10% deposit and the unconditional contract of sale must be executed.  The customer is then locked into buying your property.

For :
    -  Opportunity to maximise sale price through competition
    -  Pre-planned marketing programme to maximise property profile in the market place
    -  Unconditional sale on the vendor's terms.  Customers compete against other customers, not the client
    -  Established sales date creates urgency for customers
    -  Eliminates perceived negatives and objections to any asking price
    -  Maximum price achieved on the day
    -  One person responsible for all activities and reporting to the vendor

Against :
    -  Conditional customers are excluded

SALE BY PUBLIC TENDER
The marketing concept for this strategy is similar to that of auction except that both customer and purchaser can achieve a sale without the loss of confidentiality associated with a public auction.

The customer must complete a Form of Tender and submit this together with a preliminary deposit to the agent before the determined closing date.  As the client you may accept whichever tender you wish, which may not necessarily be the highest tender.

Marketing by way of tender is often used with commercial and high end properties.

For :
    -  All customers are eligible, conditional and unconditional
    -  Opportunity to maximise the sale price because customers must give best price and terms
    -   Pre-planned marketing programme to maximise property profile in the market place
    -  Creates urgency for customers with a preset closing date
    -  You can negotiate with customers after the tender has closed
    -  Privacy - you don't have to declare what bids were received

Against :
    -  Customers not placed in open, competitive bidding situation
    -  May have many conditions to satisfy